Backed by Stars, Unprecedented UN Campaign Seeks to Mobilize Millions to End Illegal Trade in Wildlife

Updated on 01 May 2017


Press release

Backed by Stars, Unprecedented UN Campaign Seeks to Mobilize Millions to End Illegal Trade in Wildlife

Ban Ki-moon, Gisele Bündchen, Yaya Touré and Ian Somerhalder among those aiming
to spur action to protect endangered species

Nairobi, Wednesday, 25 May 2016 – The United Nations, backed by A-list celebrities from across the globe, today launched an unprecedented campaign against the illegal trade in wildlife, which is pushing species to the brink of extinction, robbing countries of their natural heritage and profiting international criminal networks.

“Each year, thousands of wild animals are illegally killed, often by organized criminal networks motivated by profit and greed,” said Secretary-General Ban Ki-moon. “I call on all Governments and people everywhere to support the new United Nations campaign, Wild for Life, which aims to mobilize the world to end this destructive trade. Preserving wildlife is crucial for the well-being of people and planet alike.”

#WildforLife, launched today at the second United Nations Environment Assembly (UNEA-2) in Nairobi in front of environment ministers from every corner of the planet, aims to mobilize millions of people to make commitments and take action to end the illegal trade.

The campaign is run by the United Nations Environment Programme (UNEP), the UN Development Programme (UNDP), the UN Office on Drugs and Crime (UNODC) and the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).

UNEP Goodwill Ambassadors are lending their weight to the cause. These include Brazilian model Gisele Bündchen, who is fighting for sea turtles; four-time African Footballer of the Year Yaya Touré (Manchester City, Ivory Coast), who is backing elephants; and actor Ian Somerhalder (Vampire Diaries, Lost), who is rooting for pangolins.

They are being joined by major celebrities from China, India, Indonesia, Lebanon and Viet Nam battling to conserve species such as orangutans, tigers, rhinos and helmeted hornbills and calling for citizen support to end the demand that is driving the illegal trade.

“It saddens me that in the 21st century, with all our knowledge and power, we are still hearing stories of wildlife facing the possibility of extinction at the hands of man,” said Gisele Bündchen. “It is clear to me that a radical global shift needs to occur and it will take everyone accepting the challenge to support the UNEP Wild for Life campaign.

“Knowledge is power and now is the time to set our minds to ending all illegal wildlife trade before the choice is no longer in our hands. Today, I am giving my name to change the game for sea turtles.”

Between 2010 and 2012, 100,000 elephants were killed for their ivory in Africa. Three rhinos are killed every day, and the Western Black Rhino has already gone extinct. Pangolins – scaly anteaters – are the most illegally trafficked mammal in the world. Great apes are already locally extinct in several African nations.

The campaign asks participants to find their kindred species and use their own spheres of influence to end the illegal trade, however it touches or impacts them. 

Profits from the illegal wildlife trade sometimes go into the pockets of international criminal networks, threatening peace and security, and damaging the livelihoods of local communities who depend on tourism. 

Stopping this trade is also crucial to achieve the UN Sustainable Development Goals (SDGs), as it threatens countries’ biodiversity and people’s livelihoods, and disturbs peace. SDG 15 in particular calls for the protection of wild fauna and flora as well as the ecosystems that they depend on – including targets on combatting and addressing the supply and demand of illegal wildlife products.

Politicians, celebrities and business leaders will be making pledges during UNEA-2 and in the run-up to World Environment Day (WED), which is themed “Go Wild For Life” to tie in with the campaign. Angola, the global host of WED, will be making significant pledges to tackle the illegal ivory trade at the event.

Steppenwolf’s lead singer, John Kay, donated the use of Born to Be Wild – one of the top three international music licenses of all time for Universal Music – to the campaign.

Join the campaign by visiting and using the #Wildforlife hashtag on Twitter to share your kindred animal and pledge.



  • Download additional quotes from celebrities and the heads of the UN agencies involved.
  • Download a zip file of pictures of celebrities morphed with their kindred animals.
  • Download a fact sheet on the illegal trade in wildlife.

The full list of celebrities taking part in the campaign (in alphabetical order) is as follows:

  • Lebanese singer and UNEP Goodwill Ambassador Ragheb Alama (Helmeted Hornbill)
  • Chinese actress and UNEP Goodwill Ambassador Li Bingbing (Elephant)
  • Brazilian model and UNEP Goodwill Ambassador Gisele Bündchen (Sea Turtle)
  • Bahraini-Sri Lankan actress Jacqueline Fernandez (Tiger)
  • Indonesian-Australian model, Great Apes Survival Partnership Ambassador, Nadya Hutagalung (Orangutan)
  • Vietnamese pop singer Thu Minh (Rhino)
  • US actress Nikki Reed (Rosewood)
  • US actor and UNEP Goodwill Ambassador Ian Somerhalder (Pangolin)
  • Ivorian footballer and UNEP Goodwill Ambassador Yaya Touré (Elephant)

For more information and to arrange interviews, please contact:

Michael Logan, News and Media Officer, UNEP, [email protected], +254 725 939 620.

Sangita Khadka, Communications Specialist, UNDP, [email protected], +212 906 5043

Kevin Town, Public Information Officer, UNODC, [email protected], + 431 26060 5575

Liu Yuan, Communications Officer, CITES Secretariat, [email protected], +41 22 917 8130